Starting October 9th, you’ll notice some changes on Wilton.com. Wilton will no longer sell products directly from Wilton.com. We know bakers love the flexibility of shopping where it works best for them — whether that’s Amazon, Walmart, Target or another favorite retailer. That’s why Wilton products will now be easier to find through the places you already shop.
Here’s what’s changing — and what’s staying the same:
Recipes & inspiration: Wilton.com will remain your go-to for recipes, decorating tips, how-to videos, classes and product information.
Shop Wilton your way: Find product information, reviews, videos and more on the product pages of Wilton.com. When you’re ready to buy, look for the Where to Buy button to visit our Store Locator and buy online or in-store at your favorite retailers.
Direct links to shop: On select Wilton.com product pages, look for “Buy Online” buttons to shop directly from Walmart, Amazon, Target or other retailers.
More to come: We’re continuing to add more products and retailers to the “Buy Online” experience so shopping is even easier.
