Effective as of January 23, 2020.


These Terms apply when you access, visit, or use any of the websites, mobile applications, features, widgets, or other online services that are owned or controlled by Wilton Brands LLC or its affiliates or subsidiaries (“Wilton”, “we”, “us” or “our”) and that include a link to these Terms (each, a “Site”; collectively, “Sites”). Please also review our Privacy Policy that applies to your use of any Site.


PLEASE READ THESE TERMS CAREFULLY AS THEY AFFECT YOUR LEGAL RIGHTS AND OBLIGATIONS. By using a Site, you agree that you have read, accept, and agree to these Terms. Do not use any Site if you do not agree.


ARBITRATION NOTICE: Except as described in the Disputes section, you agree that any dispute between you and Wilton will be resolved by binding, individual arbitration. That means that an arbitrator, not a judge or jury, will decide the dispute and that you waive your right to bring an action in court. You also waive your right to bring a dispute as, or participate in, a class, consolidated, representative, collective, or private attorney-general action or arbitration.


We may offer a feature that has its own terms and conditions in addition to these Terms (“Additional Terms”). If there is a conflict between these Terms and the Additional Terms, the Additional Terms will apply (unless the Additional Terms state that they do not apply).

Table of Contents

  1. Your Account
  2. Closing or Suspending an Account
  3. Authorized Use of the Sites and Site Content
  4. Prohibited Use of the Sites and Site Content
  5. Third-Party Sites and Content
  6. User Content
  7. Prohibited Use of User Content
  8. Unsolicited Ideas
  9. Disclaimer of Warranties
  10. Limitation of Liability
  11. Indemnity
  12. Disputes
  13. Miscellaneous
  14. Permissions
  15. Digital Millennium Copyright Act (“DMCA”) Notice
  16. Updates to Terms

1. Your Account. You may browse parts of a Site without creating an account. However, to access certain features, you must create an account that may require you to create a user name and password and provide other information. Keep your user name and password confidential. You are responsible for your account activity and the accuracy of the information you provide. You must notify us immediately if you suspect any unauthorized activity.

2. Closing or Suspending an Account. You may close your account by contacting us at privacy@wilton.com stating that you wish to close your account. However, we may close or suspend your account without notice; if we do, you may no longer have any access to it.

3. Authorized Use of the Sites and Site Content. You may use a Site and any material on a Site (such as images and text, the domain name, code, and the elements that make up its “look and feel”) (collectively, “Site Content”) only for your own personal, non-commercial use. This personal, non-commercial use includes:

  • Downloading Site Content that is made available for download.
  • Using a link on the Site to share a link or Site Content as permitted by the sharing mechanism.
  • Linking to a Site using a plain-text link from a site that you own or control.
  • Pasting HTML or other code we provide on the Site (“Widget”) to embed Site Content on your personal web page or social networking site.

You acknowledge that these authorized uses do not grant you any ownership or other rights in a Site or any Site Content, including links, sharing, or Widgets. We may revoke our authorization at any time.

4. Prohibited Use of the Sites and Site Content. You may not:

  • Use a Site or Site Content for any commercial purpose, such as marketing or advertising, or to provide services as a service bureau.
  • Use a Site or Site Content surrounded by or on the same page as other content that presents false information about, disparages, tarnishes, or otherwise harms us or our products or services or may be construed as offensive, controversial, or otherwise objectionable.
  • Imply that we or a Site is endorsing, sponsoring, or otherwise affiliated with any third-party or its products or services.
  • Frame a Site or Site Content.
  • Take any action that causes a Site or Site Content to stop working properly or that circumvents security of a Site or Site Content.
  • Resell, copy, distribute, transfer, reverse engineer, disassemble, decompile, create derivative works of, or allow third-party access to a Site or any Site Content.
  • Change or remove any author attribution, trademark, legend, or copyright notice.
  • Except as part of standard use of a search engine or browser, download, monitor, mine, copy, or otherwise reproduce, store, or distribute a Site or any Site Content.

5. Third-Party Sites and Content. There may be links or functionality on a Site or in communications from us to third-party websites or online features. A Site may also include third-party content that we do not control, maintain, or endorse.

A Site may also permit interactions between the Site and a third-party website or online feature, including applications that connect a Site or your profile on a Site with a third-party site or feature. For example, a Site may permit you to share a link and Site Content to your social network or by email or to indicate on your social networking page that you “like” a specific product on a Site.

These Terms do not apply to any third-party sites or features, products, or services, including those to which a Site may link that we do not control. To the fullest extent permitted by law, neither Wilton nor its service providers are responsible for the actions of any third-party. You acknowledge and agree that we make no representation or warranties about the completeness or accuracy of any third-party site and you use it at your own risk. If you choose to connect your information on a Site with a third-party site or feature, you consent to sharing that information and understand that your information may be publicly disclosed.

6. User Content. A Site may permit you to submit or post photos, audio, video, comments, text, files, social media posts, or other content, including information that identifies you, such as your name, user name, likeness, biographical information, and other characteristics (“User Content”) through interactive or other features, such as: (a) posting a product review, asking or answering a question, or commenting on a blog post; (b) participating in a message board, chat room, discussion forum, or other interactive service; (c) posting content that you have created, such as text, photos, videos, or other material; (d) including on our Site (with your permission) text, photos, videos, or other material that you have posted on social media ; and (e) entering a sweepstakes or contest (“Submission Features”).

By providing User Content, you grant to us a non-exclusive, worldwide, irrevocable, perpetual, transferable, and royalty-free right to use, copy, distribute, display, perform, modify, translate, store, or otherwise exploit the User Content (including identifying information, such as your name, likeness, etc.) in any media throughout the world. You represent and warrant that you own or have all necessary rights to provide your User Content and license it to us as described above and in accordance with any Additional Terms that may apply; that your User Content is accurate; and that use of your User Content does not violate these Terms or violate or infringe on the rights of any third-party and will not cause harm. At our request, you will provide us with documentation to verify your compliance with these Terms. To the fullest extent permitted by law, you waive any “moral rights” you may have in your User Content, even if you do not agree with our use or how we have modified it.

We may, but are not required to, screen, monitor, edit, or remove any User Content or other material that (in our opinion) violates these Terms or the standards for the Sites. However, we are not responsible for the substance of User Content; you acknowledge that you may be legally responsible for your User Content.

7. Prohibited Use of User Content. You may not post, submit, email, or otherwise make available User Content that:

  • Is used in any commercial manner or contains any advertising and promotion.
  • Encourages or constitutes conduct that is or could be considered unlawful, harmful, hateful, threatening, abusive, vulgar, harassing, defamatory, obscene, an invasion of privacy, or contrary to law.
  • May annoy or inconvenience others.
  • Is inappropriate for display in a public forum.
  • Is false, deceptive, misleading, or constitutes a “bait and switch” or impersonation of another, including a Wilton employee or representative.
  • Solicits funds or donations or contains any spam, chain letters, pyramid schemes, or other types of unsolicited messages.
  • Violates any third-party right, including copyright, trademark, patent, trade secret, moral, privacy, publicity, and other intellectual property or proprietary rights.
  • Breaches confidentiality or privacy (such as copying private messages from others).
  • Limits others from using and enjoying the Sites or the products or services offered on the Sites.
  • Is potentially harmful, such as a computer virus, Trojan horse, or corrupted data or code.
  • Violates obligations or restrictions imposed by any third-party.

8. Unsolicited Ideas. We welcome your feedback and your participation in Site features. However, we do not review any unsolicited ideas, inventions, suggestions, or materials to avoid misunderstandings if we (or someone we are working with) develop something that seems similar to what you submitted. By submitting any unsolicited idea, invention, suggestion, or other materials (through the Sites, by email, or regular mail, or any manner), including User Content, you agree—regardless of what you might say as part of the submission—that: (a) it is not confidential or proprietary to you, (b) we have no obligation to acknowledge receipt or return it to you, and (c) we are free to use, distribute, or disclose it without any compensation to you or any third-party.

9. Disclaimer of Warranties. To the fullest extent permitted by law, the Sites and materials on these Sites are provided “as is”, “as available” and “with all faults.” To the fullest extent permitted by law, Wilton, its vendors, licensors, and suppliers, and the directors, officers, employees, and other representatives of each (collectively, “Wilton Parties”):

  • Disclaim all warranties, express or implied in connection with each Site, including (but not limited to) any implied warranty of merchantability, fitness for a particular purpose, non-infringement, or custom.
  • Do not represent or warrant that any Site (or Site Content) will be uninterrupted or error-free or that a Site or its server is free of viruses or other harmful components.
  • Do not represent or warrant that the information (including any instructions) on any Site is accurate, complete, or reliable.

Unless required by law, and only to the extent required by law, we are not a party to, and do not monitor, any transaction between users and third-party providers of products or services.

10. Limitation of Liability. The Wilton Parties will not be liable for special or consequential damages that result from the use of, or the inability to use, a Site or Site Content. In no event will the total liability to you by the Wilton Parties for any claims, damages, losses, and causes of action exceed the amount you paid us, if any, for accessing the applicable Site or, if you did not pay us, $10.00 USD. This limitation on damages is not intended to limit any obligation to pay prevailing party costs or fees as required by law or to limit or exclude liability for personal injury or property damage caused by the Wilton Parties, or for the gross negligence, fraud, or intentional, willful, malicious, or reckless misconduct by the Wilton Parties.

11. Indemnity. To the fullest extent permitted by law, you agree to defend, indemnify, and hold harmless the Wilton Parties from and against any and all claims, damages, losses, costs, and expenses, including (but not limited to) attorney’s fees arising from: (a) your breach of any of these Terms or Additional Terms, (b) your content and materials, including (but not limited to) submissions and User Content, (c) your use of any Site, Site Content, or Site features as permitted by us or (d) your violation of law or any agreement you have with a third-party.

12. Disputes. You agree that these Terms and your use of any Site is governed by the laws of the State of Illinois, United States of America. Both you and the Wilton Parties waive the right to a trial by jury and the right to bring or resolve any dispute as a class, consolidated, representative, collective, or private attorney general action.

Except for the Wilton Parties’ right to seek injunctive or equitable relief in a state and federal court located in DuPage or Cook County, Illinois (or any other court with jurisdiction over the parties), the parties each agree to finally settle all disputes arising out of or relating to any Site only through binding arbitration before a sole arbitrator under the streamlined arbitration rules procedures of JAMS Inc. (“JAMS”). In arbitration, there is no judge or jury and review is limited. With limited exceptions, the arbitrator’s decision and award is final and binding, and judgment on the award may be entered in any court with jurisdiction. If JAMS does not set a hearing date within 14 days of the filing of a “demand for arbitration,” then a party may elect to have the arbitration administered by a mutually-agreed arbitration service. If an in-person hearing is required, it will take place in, Chicago, Illinois; New York City, New York; Nashville, Tennessee; or Los Angeles, California (whichever is closest to your residence) or near your hometown if the JAMS rules require. A dispute will be arbitrated only on an individual basis and will not be consolidated with any other proceedings that involve any claims or controversy of another party, including any class actions or class arbitrations; provided, however, if for any reason a court or arbitrator holds that this restriction is unconscionable or unenforceable, then the agreement to arbitrate does not apply and the dispute must be brought in a court of competent jurisdiction located in DuPage or Cook County, Illinois. Wilton will pay the administrative and arbitrator’s fees to conduct the arbitration (but not travel or other costs you incur). Either party may, notwithstanding this provision, bring qualifying claims in small claims court. In no event will you seek or be entitled to rescission, injunctive, or other equitable relief or to enjoin or restrain the operation or exploitation of any Site.

13. Miscellaneous. If any of the provisions of these Terms are found unlawful, void, or unenforceable by an arbitrator or court of competent jurisdiction, then that provision will be considered severable from these Terms and will not affect the validity and enforceability of the other provisions. This is our entire agreement regarding this subject. If Wilton does not act after you or others breach these Terms, it does not waive Wilton’s right to act in the future. You agree that these Terms will not be construed against Wilton because Wilton has drafted them. Provisions of these Terms that would logically survive termination will survive the termination of these Terms, including (but not limited to) Disclaimer of Warranties, Limitation of Liability, Disputes).

14. Permissions. If an activity is not expressly authorized by these Terms, then you do not have permission to do it. To request permission to access or use a Site or Site Content in a way that is not expressly authorized, for example, to link to a Site with a link that is not a plain-text link or use Site Content on your website, send an email to iplegal@wilton.com. You understand that we may not grant you permission.

15. Digital Millennium Copyright Act (“DMCA”) Notice. We respect the copyright interests of others. It is our policy not to permit materials that we know to infringe copyright to remain on a Site.

If you believe any material on a Site infringes a copyright, then provide us with written notice that, at a minimum:

  1. Is signed (physically or electronically) by the copyright owner (or a person authorized to act for the copyright owner).
  2. Identifies the work claimed to be infringed (or, if multiple works, a representative list).
  3. Identifies the material claimed to be infringing that you are requesting be removed (or access to which blocked) along with information that will let us locate it.
  4. Your contact information (i.e., address, telephone number, email address, preferably all three).
  5. A statement that the complaining party has “a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law.”
  6. A statement that the information in the notification is accurate, and under penalty of perjury, that the complaining party is authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.

All DMCA notices should be sent to our designated agent as follows:

Wilton Brands LLC
535 East Diehl Road
Naperville, Illinois 60563
ATTN: Legal Department

or via email to: iplegal@wilton.com

If a third-party repeatedly infringes the copyrights of others, then it is our policy to terminate their privileges on our Site and take other appropriate action.

16. Updates to Terms. You agree that we may update these Terms at any time (“Updated Terms”) by posting the Updated Terms on the Sites so that they are accessible via a link on the home page and that if you use any of the Sites (or do some other act that we reasonably specify) after we have posted the Updated Terms, you agree to them. The Updated Terms will take effect when posted unless a later date is specified. Therefore, you should periodically review these Terms before using any Site.