This privacy policy ("Privacy Policy") applies when you access, visit, or use any of the websites, mobile applications, features, widgets, or other online services that are owned and operated by Wilton Brands LLC or its affiliates or subsidiaries ("Wilton","we","us"or"our") and that include a link to this Privacy Policy (each, a"site"and collectively,"sites") and to information collected offline by Wilton. By accessing, visiting, using, or submitting information to any site or providing information to us offline, you agree to the practices described in this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use any site or provide personal information to us. Please review our Terms of Use, which also applies to your use of any site.

Table of Contents

• General Audience Site.
• Information Collected by Wilton Directly.
• Third-Party Analytics Providers, Ad Servers, and Similar Third Parties.
• User Content and Submission Features.
• Social Media Features.
• Use of Information We Collect.
• Sharing Information with Third Parties
• Security.
• Third-Party Links and Content.
• International Transfer of Personal Information.
• Corrections/Deletion/Opt-Out.
• Inquiries and Complaints.
• Closing Your Account; Retention of Information.
• Changes to the Privacy Policy.
• Contact Information.
• Notice to Nevada Residents
• Notice to California Residents
• Notice to Virginia Residents

1. General Audience site

The sites are intended for a general audience and are not intended for use by or targeted to children younger than the age of 16. We do not knowingly collect personal information from children younger than the age of 16. If you are the parent or legal guardian of a child younger than age 16 and believe that we have collected personal information from your child, please contact us using the information in the "Contact Us" section below.

2. Information Collected by Wilton Directly

 

User Content and Submission and Social Media Features: We collect the personal information that you provide when you submit User Content (as described in Section 4) or participate in Submission Features (as described in Section 4) or Social Media Features (as described in Section 5).

Click on the link All About Cookies.org, to get information about cookies. If you disable cookies, adjust privacy settings on your device, restrict local storage, or otherwise limit these technologies, you may not be able to use some site features.

 

We use these technologies for many purposes, including to make your use of a site more convenient and to track total visitors on an aggregate basis. The information we collect may include (but is not limited to):

• Date and time of your visit to a site.
• Areas you visit within a site.
• Links that you click on within a site.
• Websites or advertisements you visit before or after visiting a site.
• Terms you entered into a search engine that lead you to a site.
• IP address, mobile device identifier, or other unique identifier ("Device Identifier") and other Usage Information for the device used to access a site.
• Precise location data from your device, if you have opted-in to the collection of that information. (You may be able to disable the collection of precise location data through the settings on the device used to access a site, but your approximate location may remain available through its IP address or other information that we collect.)
• Device and connection information, such as browser type and version, operating system, and platform.
• Whether an email message we sent was opened and whether a link in the email message was clicked.

C. Information Third Parties Provide: We may receive information about you from third parties and we may supplement that information with the information we collect to respond to your requests, tailor content, offer you products or services that we believe may interest you, and for other purposes.

3. Third-Party Analytics Providers, Ad Servers, and Similar Third Parties

Some of these service providers may be members of the Network Advertising Initiative ("NAI") or Digital Advertising Alliance ("DAA") Self-Regulatory Program for Online Behavioral Advertising. Both NAI and DAA provide information regarding procedures for opting-out of targeted online advertising from participating companies. Click on the link NAI about opting out, for more information about the topic. Click on the link from DAA about opting out for more information. If you are a California resident, please see our sections for residents of California or Virginia for additional rights you may have.

 

We also use Google Analytics, which uses cookies and other technologies to collect and analyze information about use of the sites and provide other reports. This service may also collect information regarding your use of other websites, apps, and online resources. Click on the link for information about opting out from Google, or download the Google Analytics opt-out browser add-on from Google.

 

Opting out through these mechanisms does not block all online advertising; you will continue to receive generic advertisements.

 

A. Do Not Track Requests. Some browsers can be set to send a "Do Not Track" request that requests a website to not track the visitor's activity. When you choose to turn on the "Do Not Track" setting in your browser, your browser will send a signal to websites, analytics providers, advertisements networks, plug-in providers, and other web service providers you encounter while browsing to stop tracking your activity. For information about and to set up "Do Not Track", click the link "do not track" from The Future of Privacy Forum.

 

B. Global Privacy Controls. Global Privacy Control (“GPC”) is a technical specification in your browser settings that you can use to automatically inform websites of your privacy preferences with respect to third party online tracking. To find out more about and to set up GPC, please visit the Global Privacy Control website.

4. User Content and Submission Features

A site may permit you to submit or post photos, audio, video, text, files, social media posts, or other content ("User Content") through interactive or other features, such as product reviews, discussion forums, blog comments, gallery posts, or promotional activities ("Submission Features"). Your submission of User Content is subject to the Terms of Use for the site (including the User Content and Acceptable Use terms) which give us the right to use your User Content, online or offline, in connection with our promotional activities. Personal information, such as your name, user name (from a site or your social media account), or where you reside, may be publicly displayed with your User Content. Others may access it, use it, and share it. We are not responsible for how others use User Content you submit or post. In addition, in connection with certain activities, your personal information may be disclosed publicly, for example, being identified as a winner of a sweepstakes or being awarded a prize.

 

Some features that allow site users to submit User Content are operated by third parties and any content submitted through such feature may be provided directly to the third party and subject to that party’s own privacy policy, as disclosed at the time of submission.

5. Social Media Features

6. Use of Information We Collect

We use information we collect:

• To enable you to use a site or other services we offer, such as maintaining your account information, fulfilling your orders, accepting your payments, shipping and delivering your orders and email messages, and processing information you provide to us, including verifying that your email address is active and valid.
• To communicate with you and send you information--by email, mail, telephone, text message, or other means--about us and our sites, products, services, and activities. For information on how to opt-out of promotional communications from us, see Section 11.
• To contact you about administrative matters, such as changes to our Privacy Policy, Terms of Use, or other policies.
• To tailor the content and advertising we display to you or others, on a site or elsewhere, and to analyze trends and statistics.
• To create advertising models through lookalike modelling or other research methodologies.
• To provide customer service, such as responding to your questions, complaints, or comments and getting your feedback.
• For internal business purposes, such as improving our sites, products, and services and to comply with legal requirements and our business practices, such as our recordkeeping, backup, and document retention policies.
• To consider an employment application you submit through the Careers portal, including as described in Section 7.F.
• For other reasons that we disclose when you provide your information, with your consent, and as described in this Privacy Policy.

7. Sharing Information with Third Parties

1. as disclosed when you provided it,
2. with your consent,
3. as described elsewhere in this Privacy Policy, and
4. in the circumstances described below – all as permitted by applicable law:

8. Security

9. Third-Party Links and Content

10. International Transfer of Personal Information

11. Corrections/Deletion/Opt-Out

You may update, correct, or delete the personal information you have provided by contacting us at privacy@wilton.com. We will take commercially reasonable steps to make changes in our active databases but will keep the original information consistent with our business practices (e.g., recordkeeping, backup, and document retention). To opt out of promotional email communications from us, email us at privacy@wilton.com or click on the unsubscribe link in a promotional email you receive from us."

12. Inquiries and Complaints

You may request information about how, where, and why we collect and use your personal information, including how we share your personal information with third parties, by contacting us at privacy@wilton.com. You may file a complaint with us in connection with the collection, use, or processing of your personal information under this Privacy Policy by contacting us at privacy@wilton.com. We will take reasonable steps to remedy any issues relating to our obligations relating to your personal information.

 

If you are a California resident, please see our "Notice to California Residents" section below regarding additional rights you have.

 

If you are a Virginia resident, please see our "Notice to Virginia Residents" for more information on additional rights you may have.

13. Closing Your Account; Retention of Information

To instruct us to close your account, email us at privacy@wilton.com. We will retain information from closed accounts as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is otherwise required or permitted by law.

14. Changes to the Privacy Policy

15. Contact Information

If you have any questions or concerns about this Privacy Policy, please email us at privacy@wilton.com.

16. Notice to Nevada Residents

Pursuant to Nevada law, you have the right to opt-out of the sale of certain covered personally identifiable information (PII) we have collected about you through our websites and online services. Please note that Wilton does not sell your covered information as those terms are defined under applicable Nevada law. However, you may still submit an opt-out request and we will honor that request as required by Nevada law if we were to engage in such a sale in the future. If you are a Nevada resident and would like to opt-out of the sale of your covered information, please submit your request to privacy@wilton.com. Your request must include your full name, street address, city, state, and zip code. Please contact us from the email address you have used to interact with us, or else provide us with that email address in your Nevada Opt-Out request email. We may contact you via such email address as needed regarding this request. If you previously provided a phone number to us, including it in your Nevada Opt-Out request email will assist us in identifying you and processing your request. You may also be required to take reasonable steps as we determine from time to time in order to verify your identity and/or the authenticity of the request. We will respond to your request within sixty (60) days either confirming that your request has been processed or indicating that we need an additional thirty (30) days to complete the request.

17. Notice to California Residents

 

Exercising Your California Rights

California consumers have the right to request:

1. That we disclose to you what Personal Information we collect, use, disclose, and sell/share, including the right to request that we provide to you the specific pieces of Personal Information we have collected about you ("Right to Know")
2. That we delete the Personal Information we have collected from you ("Right to Delete")
3. That we correct inaccurate Personal Information we hold about you ("Right to Correct")
4. To opt out from the sharing of your Personal Information and Sensitive Personal Information to a third party for cross-context behavioral advertising (i.e. targeted advertising) ("Right to Opt-Out of Sharing")
5. To opt-out from the sale of Personal Information and Sensitive Personal Information ("Right to Opt-Out of Sale")
6. That we limit the use or disclosure of your Sensitive Personal Information to purposes set forth in the statute, including that use which is necessary and anticipated to perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services ("Right to Limit the Use and Disclosure of Sensitive Personal Information")

All subject to the meanings and exceptions set forth in the CCPA and CPRA. More information on each of these rights is below. In your request, you must provide enough information to allow us to verify you are the person about whom we collected personal information, or their authorized representative. You must also describe your request with enough detail so that we can understand, evaluate and respond to it. We can’t respond to your request if we can’t verify your identity. Making such a request does not require you to create an account with us, and we will only use the information you provide in a request to verify your identity.

 

Verifying Your Requests

When you exercise your Right to Know, Right to Delete, and/or Right to Correct, we may ask that you provide us with information, beyond your full name, in order to verify your identity and fulfill your request, such as your mailing address, phone number (if you have provided it), and email address that you have used to interact with Wilton. We will take reasonable steps to verify your identity based upon the information you provide and the type of request you are making. We may ask for additional information as needed to fully verify your request.

 

If we are unable to verify that the individual submitting the request is the same individual about whom we have collected information (or someone authorized by that individual to act on their behalf), we will not be able to process the request.

 

Agents

If you are an agent submitting a CCPA request on a consumer’s behalf, please complete this California Resident Privacy Request Form. We will also ask you to submit a declaration signed by the individual who is the subject of the request authorizing you to make the request on their behalf. The written permission must state your full legal name, the full legal name of the individual who is the subject of the request and needs to be clear about the permission granted. Alternatively, you may submit a copy of a power of attorney under Probate Code sections 4000-4465. The consumer’s identity, in addition to your own, will need to be independently verified in order for us to be able to fulfill your request. We may also ask the consumer to directly confirm with us that they provided you permission to submit a request. Please keep in mind that if we do not receive adequate proof that you are authorized to act on the consumer’s behalf, we may deny the request.

 

Right to Know

California Consumers have the right to know what information we have collected about you (the categories and the specific pieces of information).

If you are a California consumer and would like to exercise your Right to Know, please complete this California Resident Privacy Request Form or call us toll-free at 1-800-794-5866.

In order to have us provide you with specific pieces of information, we will require a signed declaration under penalty of perjury that you are the consumer whose Personal Information is the subject of the request.

 

Right to Delete

California Consumers have the right to request that we delete information we have collected from you. If you are a California Consumer and would like to exercise your Right to Delete, please complete this California Resident Privacy Request Form or call us toll-free at 1-800-794-5866.

Please note that as part of the verification process, we may follow up after you submit your request and require you to confirm that you want your information deleted.

 

Right to Correct Inaccurate Information

California Consumers have the right to request that we correct inaccurate information we hold about you. If you are a California Consumer and would like to exercise your Right to Correct, please complete this California Resident Privacy Request Form or call us toll-free at 1-800-794-5866.

 

Right to Limit The Use and Disclosure of Sensitive Personal Information

Under the CPRA Regulations, a business must only provide the Right to Limit the Use and Disclosure of Sensitive Personal Information when such Sensitive Personal Information is not collected or processed for the purpose of inferring characteristics about a consumer, or does not fall under certain statutory exceptions, pursuant to CPRA §1798.121. Wilton’s use and disclosure of Sensitive Personal Information is not used for such purpose and/or falls within the statutory exceptions, and we therefore do not offer this right at this time.

 

Right to Opt-Out of the Sale of Personal Information or Sharing for Cross Contextual Behavioral Advertising

California Consumers have the right to opt-out of the “sale” or “sharing” of your Personal Information or Sensitive Personal Information. Wilton does not sell your personal information for monetary compensation, but as discussed above, Wilton engages in certain online advertising practices (and third-party analytics and similar activities), which may be considered a “sale” or “share” for cross-context behavioral advertising (i.e., targeted advertising), whether or not for monetary or other valuable consideration.

 

If you are a California Consumer and would like exercise your Right to Opt-Out of “Sale” or “Sharing”, please complete this California Resident Privacy Request Form or call us toll-free at 1-800-794-5866.

 

Cookie-Based Opt Outs for Do Not Sell or Share for Cross Contextual Behavioral Advertising

As discussed above, certain online advertising (and certain analytics or similar marketing business partners) may collect data from visitors to the Sites through the use of cookies, which may be considered a “sale” or “share” for cross-context behavioral advertising as defined in the CCPA and CPRA.

 

To utilize our cookie management tool, including to opt-out of certain third-party analytics and advertising cookies that are potentially “sales” or “sharing”, click the (Truyo Cookie Manager) link.

 

Please read the"Third-Party Analytics Providers, Ad Servers, and Similar Third Parties"section of the policy for more information on how you can manage your privacy via third parties. The Digital Advertising Alliance ("DAA") also offers tools for California consumers to send requests under the CCPA to opt out of the sale of personal information by some or all of the participating companies (CCPA Opt Out Tools).

 

Data Retention

We will retain all categories of personal information described in this California Privacy Notice for as long as it is reasonably necessary for the purposes set out in this California Privacy Notice, considering the time period reasonably necessary to: use the Sites; exercise the choices and rights you have requested; comply with our contractual obligations; enforce our terms for use of the Sites; and comply with legal and regulatory requirements. Except as noted differently on specific pages or apps, we retain your personal information while you have an account with us, or while you are using our Sites or continuing to visit us. We will retain information from closed accounts as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is otherwise required or permitted by law.

 

Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights

California consumers have the right to not receive discriminatory treatment for exercising CCPA rights. We will not discriminate against you for exercising your CCPA rights.

 

Notice of Financial Incentive

Under California regulation, certain programs we offer that provide benefits to consumers may be considered financial incentive programs. We may collect personal information from you in connection with these programs, e.g., contact information (name, email address, residential address) and certain commercial information for a number of reasons, including to administer the program, contact you with regard to your account (if any), to provide the benefits to you, to better serve you, and to fulfill your requests associated with the program.

 

To opt in to the programs, you may need to provide certain information, register for an account and agree to the applicable program terms, or otherwise follow the instructions associated with that applicable program. Please also see the terms of the program you are joining for additional description of the program and any additional requirements. Participation in our programs is voluntarily and you can withdraw at any time.

 

To the extent that we provide a program that may be considered a financial incentive because the program is directly or reasonably related the collection, deletion or sale or retention of consumer personal information, the value is reasonably related to the overall value we receive from the personal information participants provide specific to the program minus the costs and expenses we incur in providing the program.

 

Personal Information We Collect

The Personal Information we collect about you will depend upon how you use our Sites or otherwise interact with us. Accordingly, we may not collect all of the below information about you.

 

In addition to the below, we may collect and/or use additional types of information, and will do so after providing notice to you and obtaining your consent to the extent such notice and consent is required by the CCPA and CPRA.

Category of Personal Information Collected	Categories of Sources from Which the Information was Collected	Business or Commercial Purpose(s) for Which Information is Collected	Categories of Third Parties to Whom This Type of Personal Information is Disclosed for a Business Purpose	Categories of Third Parties to Whom This Type of Personal Information is Sold or Shared for Cross Context Behavioral Advertising
IdentifiersThis category includes information such as name, contact information, and online or device identifiers.	We may collect this type of information from: Consumer (i.e., you), Cookies and tracking technologies, Third-party service providers, Third-party social media companies, Third-party business partners and data resellers.	This information is collected: To enable you to use a site or other services we offer; To communicate with you and send you information about us and our sites, products, services, and activities, as well as administrative matters; To tailor the content and advertising we display to you or others (on a site or elsewhere), to analyze trends and statistics, and to create advertising models; To provide customer service; For internal business purposes, such as improving our sites, products, and services, and to comply with legal requirements and our business practices, such as our recordkeeping, backup, and document retention policies; and, To consider an employment application you submit.	We may disclose this type of information to: Our parent company; Service providers (like those described in Section 3 and Section 7 of our Privacy Policy); and Other third parties (including government agencies) as required by law (such as pursuant to subpoenas or court orders) or to protect or defend our or any third party’s rights or property. Third parties we partner with for contests, sweepstakes, or promotions Third party advertising and analytics companies Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition Third parties or affiliated companies when you agree to or direct that we share your information with them	Third-party advertising and analytics and similar marketing business partners may have access to this data, including to better serve you more relevant advertisements, and this may be considered a "sale" or "share" under CCPA and CPRA under certain circumstances.
Any categories of personal information described in subdivision (e) of Cal. Civ. Code Section 1798.80 This category includes name, address, and phone number, information about your employment or education, and other categories of information classified as"personal"under this California law.	We may collect this type of information from: Consumer (i.e., you), Third-party service providers, Third-party social media companies, and Third-party business partners and data resellers.	This information is collected: To enable you to use a site or other services we offer; To communicate with you and send you information about us and our sites, products, services, and activities, as well as administrative matters; To tailor the content and advertising we display to you or others (on a site or elsewhere), to analyze trends and statistics, and to create advertising models; To provide customer service; For internal business purposes, such as improving our sites, products, and services, and to comply with legal requirements and our business practices, such as our recordkeeping, backup, and document retention policies; and To consider an employment application you submit.	We may disclose this type of information to: Our parent company; Service providers (like those described in Section 3 and Section 7 of our Privacy Policy); and Other third parties (including government agencies) as required by law (such as pursuant to subpoenas or court orders) or to protect or defend our or any third party’s rights or property. Third parties we partner with for contests, sweepstakes, or promotions Third party advertising and analytics companies Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition Third parties or affiliated companies when you agree to or direct that we share your information with them	Third-party advertising and analytics and similar marketing business partners may have access to this data, including to better serve you more relevant advertisements, and this may be considered a "sale" or "share" under CCPA and CPRA under certain circumstances.
Characteristics of protected classifications under California or federal law This category includes information such as age, sex (including gender), and marital status.	We may collect this type of information from: Consumer (i.e., you), and Third-party business partners and data resellers	This information is collected: To enable you to use a site or other services we offer; To tailor the content and advertising we display to you or others (on a site or elsewhere), to analyze trends and statistics, and to create advertising models; and For internal business purposes, such as improving our sites, products, and services, and to comply with legal requirements and our business practices, such as our recordkeeping, backup, and document retention policies.	We may disclose this type of information to: Our parent company; Service providers (like those described in Section 3 and Section 7 of our Privacy Policy); and Other third parties (including government agencies) as required by law (such as pursuant to subpoenas or court orders) or to protect or defend our or any third party’s rights or property. Third parties we partner with for contests, sweepstakes, or promotions Third party advertising and analytics companies Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition Third parties or affiliated companies when you agree to or direct that we share your information with them	We do not “sell” or “share” this information.
Commercial information This category includes, for example, information about your transactions with us, reviews you have written, your contacts with our customer service, and your participation in sweepstakes or contests we have offered.	We may collect this type of information from: Consumer (i.e., you), Third-party service providers, Third-party business partners.	This information is collected: To enable you to use a site or other services we offer; To tailor the content and advertising we display to you or others (on a site or elsewhere), to analyze trends and statistics, and to create advertising models; To provide customer service; and For internal business purposes, such as improving our sites, products, and services, and to comply with legal requirements and our business practices, such as our recordkeeping, backup, and document retention policies.	We may disclose this type of information to; Our parent company; Service providers (like those described in Section 3 and Section 7 of our Privacy Policy); and Other third parties (including government agencies) as required by law (such as pursuant to subpoenas or court orders) or to protect or defend our or any third party’s rights or property. Third parties we partner with for contests, sweepstakes, or promotions Third party advertising and analytics companies Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition Third parties or affiliated companies when you agree to or direct that we share your information with them	Third-party advertising and analytics and similar marketing business partners may have access to this data, including to better serve you more relevant advertisements, and this may be considered a "sale" or "share" under CCPA and CPRA under certain circumstances.
Internet or other electronic network activity information This category includes information such as information about the hardware and software you use to visit a site, areas of a site you visit, and login information (such as when you last logged into your Wilton account).	We may collect this type of information from: Cookies and tracking technologies Third party business partners, such as data analytics providers, advertising networks, or joint marketing partners Data resellers	This information is collected: To enable you to use a site or other services we offer; To tailor the content and advertising we display to you or others (on a site or elsewhere), to analyze trends and statistics, and to create advertising models; To provide customer service; and For internal business purposes, such as improving our sites, products, and services, and to comply with legal requirements and our business practices, such as our recordkeeping, backup, and document retention policies.	We may disclose this type of information to: Our parent company; Service providers (like those described in Section 3 and Section 7 of our Privacy Policy); and Other third parties (including government agencies) as required by law (such as pursuant to subpoenas or court orders) or to protect or defend our or any third party’s rights or property. Third parties we partner with for contests, sweepstakes, or promotions Third party advertising and analytics companies Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition Third parties or affiliated companies when you agree to or direct that we share your information with them	Third-party advertising and analytics and similar marketing business partners may have access to this data, including to better serve you more relevant advertisements, and this may be considered a "sale" or "share" under CCPA and CPRA under certain circumstances.
Audio, electronic, visual, thermal, olfactory, or similar information This category includes, for example, images or videos you upload (which, depending on what they capture, could be considered Personal Information under CCPA)	We may collect this type of information from: Customer (i.e., you); and Third-party social media companies.	This information is collected: to allow you participate in the Channels, or features or activities we offer; and for our marketing and similar business purposes.	We may disclose this type of information to: Our parent company; Service providers (like those described in Section 3 and Section 7 of our Privacy Policy); and Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition Third parties or affiliated companies when you agree to or direct that we share your information with them Other third parties (including government agencies) as required by law (such as pursuant to subpoenas or court orders) or to protect or defend our or any third party’s rights or property.	We do not “sell” or “share” this information.
Professional or employment-related information	We may collect this type of information from you.	This information is collected: To consider an employment application you submit.	We may disclose this type of information to: Our parent company; Service providers (like those described in Section 3 and Section 7 of our Privacy Policy); and Other third parties (including government agencies) as required by law (such as pursuant to subpoenas or court orders) or to protect or defend our or any third party’s rights or property	We do not “sell” or “share” this information.
Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. section 1232g, 34 C.F.R. Part 99)	We may collect this type of information from you.	This information is collected: To consider an employment application you submit.	We may disclose this type of information to: Our parent company; Service providers (like those described in Section 3 and Section 7 of our Privacy Policy); and Other third parties (including government agencies) as required by law (such as pursuant to subpoenas or court orders) or to protect or defend our or any third party’s rights or property	We do not “sell” or “share” this information.
Inferences drawn from any of the information identified above to create a profile about a consumer These inferences may relate to your perceived interests, preferences, characteristics, or behavior.	We may draw these inferences ourselves or acquire them from third-party data resellers or other business partners.	This information is collected: To tailor the content and advertising we display to you or others (on a site or elsewhere), to analyze trends and statistics, and to create advertising models; and For internal business purposes, such as improving our sites, products, and services, and to comply with legal requirements and our business practices, such as our recordkeeping, backup, and document retention policies.	We may disclose this type of information to: Our parent company; Service providers (like those described in Section 3 and Section 7 of our Privacy Policy); and Third party advertising and analytics companies Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition Third parties or affiliated companies when you agree to or request that we share your information with them Other third parties (including government agencies) as required by law (such as pursuant to subpoenas or court orders) or to protect or defend our or any third party’s rights or property	Third-party advertising and analytics and similar marketing business partners may have access to this data, including to better serve you more relevant advertisements, and this may be considered a "sale" or "share" under CCPA and CPRA under certain circumstances.

 

If you are a California consumer and you have questions about our practices with respect to sharing information with third parties for their direct marketing purposes and your ability to exercise choice, please send your request by email to privacy@wilton.com. You must put the statement “Your California Privacy Rights” in the subject field of your email. You must include your name, street address, city, state, and ZIP code. We are not responsible for notices that are not labeled or sent properly, or do not have complete information.

 

ii. California Residents Under the Age of 18 Only. If you have created an account with a Site, you may request that we remove content or information that you have publicly posted by sending an email message to privacy@wilton.com that includes: your mailing address and a detailed description of the content or information. At our option, we may either remove your personal information (and not other User Content) or remove all of the content and information.
Note: If you have submitted your post to a third party (such as a product review), you may need to request removal from that third party.

18. Notice to Virginia Residents

If you are a Virginia Consumer and would like to exercise your rights pursuant to the Virginia Consumer Data Protection Act (VCDPA), and any implementing regulations adopted thereunder, please complete this Virginia Resident Privacy Request Form or call us toll-free at 1-800-794-5866.

 

We set forth above the categories of personal data we process, the purpose for processing personal data, the categories of personal data shared, and the categories of third parties with whom personal data is shared.

 

Virginia Consumers have the following rights, all subject to the meanings and exceptions set forth in the VCDPA:

1. To confirm whether we are processing your Personal Data and request to access such data ("Right to Access").
2. That we correct inaccurate Personal Data we hold about you (“Right to Correct”).
3. That we delete the Personal Data provided by you or obtained about you ("Right to Delete").
4. To obtain a copy of the Personal Data previously provided by you to us and, to the extent feasible, in a readily usable format to allow data portability (“Right to Obtain”).
5. To opt-out out of:
   • The processing of your Personal Data for the purposes of targeted advertising (“Right to Opt-Out of Targeted Advertising”).
     * Wilton engages in online advertising practices (and certain analytics or similar activities) that may be considered “targeted advertising” under the VCDPA. To disable sharing through certain cookies set by 3rd parties that may be considered targeted advertising under the VCDPA, click the (Truyo Cookie Manager) link.
   • The processing of your personal data for the purposes of a sale (“Right to Opt-Out of Sale”).
     * Wilton does not sell Personal Data to third parties for monetary compensation.
   • The processing of your personal data for the purposes of profiling (“Right to Opt-Out of Profiling”).
     * Wilton does not engage in profiling in furtherance of decisions that produce legal or similarly significant effects concerning a consumer.
6. To opt-in to the processing of Sensitive Data (“Right to Opt-In to Processing of Sensitive Data”). If applicable, we will obtain your consent to processing of Sensitive Data we collect.

VCDPA Appeals

Pursuant to the VCDPA, if, for any reason, you would like to appeal our decision relating to your request, you have the right to submit an appeal and can do so by completing this Virginia Resident Privacy Request Form or call 1-800-794-5866. Please include your full name, the basis for your appeal, and any additional information to consider.